I haven’t written much here for a while. I don’t really know why but I haven’t gone away – perhaps I am just spending all my time moving my Windows Media library across to iTunes. Yes, after all these entries about music players, I gave up and switched to an iPod Nano. And, after all those trials and tribulations with other music players, I am very happy. I even bought the Nike+ kit so that I can track how far I have run at the gym. Seriously, I’ve tried many of the music players and they just don’t have the ease of use and integration that the iTunes has. It’s the seamless interaction that makes it all work so well.
Still, that’s not why I picked up the keyboard today. Earlier I watched the European Formula One Grand Prix; and boy what a race that was. But I don’t really want to talk about the race itself (I am sure you can read all about it here) but I did want to talk about one of the best pieces of advertising that I have seen a long while.
Even if you are not a petrolhead follower of Formula One – and especially if you are British – you can’t have failed to have read some piece about the Championship scrap between Lewis Hamilton and his McLaren team-mate Fernando Alonso.
The latest advertisement from Mercedes (which is of course the team they both drive for) plays on this rivalry beautifully. Anything you can do, I can do better:
I just think the whole thing is really well pitched and they seem to have had some fun making it.
On this day…
2002: Fix My Car2002: Running Shoes
2002: Oh Canada
There have already been two posts about F1 this week, 
Well, what can I say? Jenson went and did it in superb style yesterday. After six years and 113 races Jenson made it from 14th on the grid to take the podium at the winner in a thrilling race that saw both Fernando Alonso and Michael Schumacher fail to make it to the rain-soaked finish line. “We made a great choice on the tyres and also on the last pit-stop,” 